The fitness industry has evolved a great deal over the last decade. Social media advancement, topics around influencer marketing, and public love for fitness trends and workouts have created one of the most successful niches for influencers.
However, a highly popular niche makes for high competition! Fitness accounts are anything but rare, which means we often hear the same tips, tricks, and hacks being repeated like a broken record.
So, how can you find accounts to follow featuring health-related content that’s valuable and fresh? Let’s start by introducing 6 fitness influencers who are changing standards of fitness.
Sarah is a holistic health master and founder of SUNEE, an app that makes healthy cooking easy. She encourages her Insta followers to listen and pay attention to their bodies through her love for fitness, health, holistic living, natural healing, and beauty.
Sarah also uploads YouTube videos every few days to her 1.5M subscribers, where she discusses workouts, diet advice, recipes, and daily vlogs.
If you’re looking to tone, shed some pounds, or strengthen your body, then Carly’s workout routines could be the perfect fit.
Her post-delivery workout routines are favored by new moms and moms-to-be who are looking to bounce back from pregnancy. Carly also writes positivity posts on her website about self-acceptance.
She talks about relationships, sexual wellness, and taboo topics in what she calls her “Sexy Series.” Carly urges her followers to comment any topics they would love for her to explore!
Chrissy is a writer, speaker, strength coach, and educator. She’s working to promote diversity and inclusion within the fitness industry. She empowers people to “stop shrinking, start taking up space, and use their energy to create their specific magic in the world.”
Chrissy combines her social justice and sociology majors with her love for fitness to make a safe space so people from all backgrounds feel seen, welcome, respected, and celebrated.
Chontel is an Australian-based certified trainer and mom-of-two. In addition to her high-intensity circuits and Pilates, she posts videos of her Muay Thai boxing training.
Chontel is a busy mom and businesswoman, so her workouts focus on efficiency. She believes each workout should help you grow and improve, even if you can only afford a few minutes.
The feeling that comes from achieving each goal inspires Chontel to always give everything she’s got to her followers.
5. Kaisa Keranen – @kaisafit
Kaisa is a personal trainer, fitness educator, and social media influencer. She’s known for her entertaining and unconventional ways to get people exercising.
She has developed her own “method of movement,” posted daily to her global following. She lives and teaches by the motto: “health is a feeling, not a look.”
Kaisa has been featured in many digital magazines and was asked by Michelle Obama to be a trainer for her “Let’s Move” campaign. Kaisa was also featured on the cover of the February 2018 issue of the “Strong Fitness Magazine,” as the first woman ever!
This fitness influencer makes yoga and wellness inclusive and accessible. Jonelle speaks openly about racism and uses her platform to make incite change.
Jonelle has nearly 20K Instagram followers actively engaging with her content, so using her voice to raise awareness is important. It can make others want to see influencers and brands take a perspective on controversial issues.
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Bridget Baltazar is a blogging intern at LadyBossBlogger. She currently attends the University of Iowa and is studying communication studies, human relations, and environmental sustainability.