Starting my Facebook group was the best decision I ever made in my business. I love connecting with my audience, sharing information, and building real relationships. I want you to know that you can 1000% find clients and make a ton of money in Facebook groups. It’s one of the BEST most underutilised organic marketing strategies in my humble opinion and I want to spill my secrets to you!
And in case you’re not sold:
FYI: My Facebook group brings in about 90% of my sales and has helped me to scale to multiple 6 Figures in under two years so yes- it works.
If you’re on Facebook and you don’t feel like your marketing process is working, this was made for you.
Get ready to learn how you can sign clients in Facebook groups!
I’m going to share this through my framework so that it’s easy to see how simple this strategy actually is.
Mindset
Mindset is the number one thing that stops people from reaching success. If you’re resentful of showing up on Facebook, if you’re going in thinking that it’s a waste of time, or if you feel like everyone is so much better than you, then it will never work.
The thread that makes marketing work in this day in age, when the online space is flat out busy…is consistency. And you’ll never be consistent if you’re focused on how it won’t work.
I’ve worked with so many women who feel that social media won’t work for them. They believed that it was hard to find clients and that social media was exhausting. Those beliefs were based in fear, not-enoughness, or not feeling confident about your message.
If you want to attract clients, you need to adopt the mindset that you’re the best person in your industry. You need to be on board with shouting your value from the rooftops. And, you have to be on board with your content marketing strategy. If you don’t believe it will work, it’s not going to work because your words won’t resonate and people won’t feel an energy that makes them want to buy from you.
To feel GOOD about showing up consistently this is key.
When it comes to social media, you do have to develop a method and a strategy that feels in alignment with you and ideally is customised to your strengths, your industry and your dream clients so that you can feel 100% confident about the way your showing up so that you can show up powerfully & consistently (because that’s how you’re gonna sign clients).
Messaging
If you’ve been consistent with your mindset and your actions are onboard with positioning yourself as an expert in your industry and a trusted resource for your community, but you’re still not signing clients, the reason is usually your messaging.
It is the most vital part of your business, and it’s something I see so many people rush through so that they can move on to the next thing.
If this is where your gap is, then your focus needs to be connecting with your people and delving into what their desires, wants, struggles, and hopes are. If you want to connect to them, you gotta get to know them, well! You have to be willing to show them that you get where they’re at, that you’ve been where they’re at, and that you know how they feel.
Your people are desperate for someone to see them and say, “I get where you’re at, I know how you’re feeling. This is how we can get to the other side of that.” They need to hear that over and over again in order to trust you and to feel comfortable in taking the relationship to the next level. This is the “like, know, trust” factor and it’s key to not just create authentic relationships but for you to sign clients on repeat.
When your mindset is on point and your messaging is nailed, the last thing you need in order to have clients reaching out to you is……
Momentum
Momentum means you have a plan of action and strategy. You know how you’re going to show up with the right mindset and the right messaging. You know precisely how to execute that strategy like a boss, and most importantly:
You’re willing to do that for at least 90 days before jumping ship and trying something else.
So, if your mindset is right, and you’re showing up consistently but you do not see results, it might be because you don’t have a clear pathway for people to take the next step with you – aka: you’re marketing strategy.
The whole point of your marketing is to take your audience from just seeing your face here and there to becoming your loyal ride-or-die audience member. For that to work loves, connection is key.
We can post all day every day, but to create a connection, we have to give people a reason to interact and engage with us.
And the way you get people to interact and engage with your content?
By doing the exact same thing to their posts.
Connection and trust is a convo. It’s more than a half-thought out “hell yeah girl!”
When you put careful attention and thoughtful engagement into other people’s posts, you build a real relationship with people, and that benefits you in a few ways:
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**They’ll notice you. They’ll be more likely to click on your page to see what you do because they recognize you.
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**They’ll be more likely to engage with you and your content because they see you supporting them.
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**Facebook will reward you for your interest in their content and will, in turn, show them more of your content.
When you’re doing this from a genuine place of service and your messaging is on point, you’re essentially gathering the algorithm to work for you.
Social media is built on engagement. Facebook WANTS you to engage with others, it’s what signals your relevance to the algorithm.
You have to engage with your audience and make a connection. There are many ways to create that connection, but you have to give your people a reason to listen to you – and that’s not a bad thing.
It means that you get to stand in your power, show up as you, and be the thought leader that you are. And that’s going to be the thing that works for you and builds an engaged community.
This is how you actually create a community that creates a six-figure income in no time versus building an audience where no one buys from you. It’s how I have such a high conversion rate and a smaller community that makes me more money than a lot of people that have a larger community. #justbeinghonest
The key to make these pillars work for YOU is to apply them in a way that makes sense for you, your goals, and your business.
Which of these three pillars are you absolutely nailing in your business? Which ones feel tricky and which ones do you need to put more focus in?
Tell us below!
And if you’re wanting to leverage Facebook more to create more results in your business or ya wanna see what the fuss is all about with my group…
Head on over to The Purpose Driven Badass Entrepreneur come join us, share your badass self with the crew and ya never know- I’m willing to bet that if you do that you’ll probs start so sign some more clients too!
