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How Bringing Interior Design Online Built This Woman’s Empire


The struggle is real. Finding interior designers within a modest budget can sometimes be a challenge. Lee Mayer, Founder of Havenly, built her business after seeing a need in the market through her own experience.

When Lee was looking for interior design services, she was shocked and frustrated that she couldn’t find an interior designer to work with that was in what she believed was a generous price range.

Starting Havenly in 2015, she started looking for a round of funding. Being a female founder and a woman of color, she had some challenges when trying to get her business funded. But through hard work and perseverance, she managed to get through several rounds of funding.

Lee took Havenly from the ground up and turned it into the massive success that it is today. She has become a mentor for people, someone you can mirror your career around, and grew this business from Denver, Colorado.

Lee was very forthcoming on what she considers her biggest mistake in her business, especially in earlier years. She held back on who she really is and how big her vision was when searching for seed funding.

However, overcoming that weakness led to a more prominent strength, and Havenly just had a record-setting year that cements them as a market share and category leader with a run rate of over $100M.

The key takeaways from Lee’s venture funding lesson that she wants to share with you are:

Share your vision

Don’t be shy or hold back when it comes to sharing your vision, especially when you have the attention of investors. You are excited about your product, and you know more than anyone how great it is and how it can impact others. Be sure to share that and get that message across. When investors see your enthusiasm, they will pay attention.

Paint the big vision and sell it

By selling your vision in the way you see it, large and successful, investors will feel your excitement and want to jump on board with you. They will feel your energy and confidence, and the more confident you come across, the more confident they will be in you. 

The more they believe in you as a business owner and the product you are offering, the more money they will feel comfortable investing in you and your business.

Don’t play small

Other companies that are seeking capital aren’t playing small, so why should you? Don’t be afraid to show off your big vision and your dreams, and your expertise. 

You are selling your product to investors, so remember, the bigger you play, the bigger the funding you will receive.

The bottom line is that when you are seeking investors, you need to show your confidence and be confident that you have a place at the table. They are investing in your product, so they want to feel your confidence in your ability to sell it.



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