For most people your home will be the largest investment you will make in your life. Imagine making smart choices that will protect that investment. How would that feel?
Introducing Realm, the first unbiased actionable platform for American homeowners. People are always trying to sell you something or offer you their opinions or advice on how to manage your home, the largest asset you might own. Realm helps you navigate big decisions ranging from how much to spend on renovations to when to refinance. Homeowners use Realm to plan to understand what’s possible on their property, project costs, return on investment, and how to leverage home equity.
Liz Young
Standa Merhout
Meet Liz Young, the Founder and CEO of Realm. Liz always loved real estate and in her earlier years she worked for a real estate tech company. She enjoyed using data to solve real estate problems and felt that real estate was the least transparent asset to report on.
Liz has always been a motivated hustler, always working, liked to control how much money she made, so she set out to find a solution to the problem she saw in the real estate market. She started buying a lot of property and developed practical experience.
By creating Realm, she introduced a platform that focused on eliminating homeowner anxiety, let homeowners decide with confidence. Questions on home equity balances and if they should fund home improvement with home equity and offer an accurate home evaluation.
Realm even includes a what if analysis hub where you create various scenarios you can save and compare. For example, a what if scenario on how to spend a bonus and the return you would get on a kitchen renovation versus renovating a bathroom.
Always one to encourage other entrepreneurs to follow their dreams, Liz leaves you with these questions if you are interested in starting your own business.
You need to ask these questions before starting a business:
1. Is this a big problem worth solving?
Buyers seek out solutions to their problems, so if their problem is bad enough that they are willing to pay for a solution, then you may have a viable product. Many homeowners are currently doing a major home project, about to get started on one, or thinking about one and Realm was created to address the questions of those homeowners.
2. Is this a huge market?
You need to look at the size of the market to understand how many units you can realistically sell and decide if it will be a profitable venture.
3. Am I uniquely positioned to solve this problem?
Be honest with yourself and decide if you are the right person to solve this problem. What do you contribute that the consumer does not have yet? Is taking on this new venture going to be a high risk or high reward opportunity?
The bottom line is that the fintech industry is exploding with valuable apps and products that will help you make informed financial decisions that save time and help put you in a better financial position. Should you be in a position to start your own business or are simply looking for better financial decisions, this article offers valuable insight.
