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How This Best-Selling Author Helps Business Owners Increase Productivity That Impacts The Bottom Line


These past 18 months have been trying times for many, and depending on how you’ve navigated your way through this pandemic, you may be one of the many people who are rethinking what happiness means to you and how to adjust to this new normal.

Gretchen Rubin, 5x New York Times best-selling author, is committed to helping people find their way in this new normal with new tactical and practical skills and methods.

Building on her decade of research into the pursuit of happiness, Gretchen knows that there is no one-size-fits-all approach when it comes to finding personal happiness and launched a new line of customized journals and a tackle box that offer practical steps for people to make their lives happier, healthier, more productive, and more creative. 

The disruption caused by the pandemic threw people into chaos, but some found a silver lining.     It has been a time of reflection for many who are evaluating what they want out of life. The pandemic has caused a mass exodus of employees leaving their jobs and pursuing entrepreneurship, leaving the highest number of new business applicants seen in a decade.

People who want to start their own business need to have a good idea of what it means to be an entrepreneur and business owner. Knowing yourself and how your personal habits and lifestyle will shape your business will benefit you on your entrepreneurial journey.

Gretchen leaves these top business tips that will not only increase your productivity but will impact your bottom line:

Self-knowledge

As a business owner it is beneficial to know who you are and how you are driven to complete tasks. You need to do the work in the way that is best for you. People are different, including you, so you need to find the best way that works for you.

Accountability

Find what motivates you and inspires you to complete your work. If you need to put deadlines on yourself to get work done, you need to do that. Be accountable to something or someone that is non-negotiable.

Awareness of different personalities

When you are a business owner and managing a team, it is smart to respect the personality differences everyone has. Employees no longer feel compelled to perform between the hours of 9-5 with little flexibility. We all function differently and our times for best performance vary. For example, some team members may perform their best work in the morning, while others are creative later in the day. Take this into consideration when planning meetings to maximize productivity. When you respect those differences within your team you will experience maximum performance, and that impacts your bottom line.

The bottom line is your habits shape your productivity, and productivity means money and profit. Inefficiencies will erode at your profit line, so staying on top of all processes in your business – and customizing your approach to what suits your team best – will help set you up for success.



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