Regardless of who you are or what platform you have, starting a new business has its challenges. Candace Cameron Bure, Emmy Award Nominee, director, actress, New York Times Best-Selling Author, and producer can attest to that.
Launching her new fashion line Candace Cameron Bure Clothing amidst a pandemic was not smooth sailing, but Candace’s partnership with QVC enabled her to engage with millions of shoppers across multiple platforms and share the stories and inspiration behind her collection. Candace has successfully built her brand with tenacity and persistence based on trust, honesty, and integrity.
Candace Cameron-Bure
Dayspring
Always on the move, Candace needs everyday fashion choices that reflect her multi-faceted life. Her apparel line Candace Cameron Bure Clothing features bright, fun, and feminine pieces that don’t sacrifice style for versatility. Styles that say, “You can!” with designs that cheer you on.
It was important for Candace to create a clothing line that was inclusive for all women, regardless of their size. Candace’s signature collection is size-inclusive, from wardrobe staples and seasonal designs to denim and accessories (XXXS-5X).
Inspired by her West Coast lifestyle, the collection takes you from daily routine to night out with ease. With plans to expand her fashion empire, Candace is releasing all new styles in November and December, right around the time that audiences will see her star in her 10th Hallmark Channel Christmas film.
Candace has built a business and consistent brand based on her family-friendly values. She also believes in the power of giving back to her community and has teamed up with Skip1.org for their annual Skiptember month-long challenge to help bring awareness and funds to children and families in desperate need around the world.
Candace leaves you with these tips to successfully build your brand:
Don’t compromise on your brand identity
Candace faced many people telling her no during her endeavors and stating that what she wanted to offer wouldn’t work. To create a trusted brand, Candace stuck to her beliefs and wouldn’t allow herself to compromise her values.
Know your audience and stay true to them
Candace has been serving her audience for years, and when others argued that people didn’t want what she was offering, Candace stayed the course and believed in what her audience wanted.
There are lessons in failures
In each failure we experience, we learn a lesson. It is essential to take those lessons to learn and grow from them to achieve greatness.
Keep trying
Failure is only permanent when you fail to keep trying. Don’t give up. Perseverance and tenacity are vital for business growth and success. To keep trying is Candace’s biggest lesson in business, and she impresses this lesson upon you.
Know who you are
When you stay true to your beliefs and build your brand around your values, you will attract the right people. Candace said no to many projects and opportunities that were not a fit for her brand and built a brand that she believes in and is proud of.
Give back
It is essential to give in life. Giving feels good, and helping others is rewarding. Candace gives through Skip1.org and encourages you to participate in Skiptember as well.
The bottom line is that building a business and brand is not easy, and you will have bumps in the road of entrepreneurship. To be successful, you need to persevere, believe in yourself, and don’t quit.
