Many influencers think it is impossible to promote beauty products without lowering others’ self-esteem and making them feel like they NEED a certain product to be beautiful.
This is 100% false! There is no reason beauty products cannot be empowering if promoted the correct way.
Here are 3 ways to promote beauty products while empowering your audience.
1. Only Work With Brands With The Same Empowering Beliefs
Some brands are much more empowering to women than others. If you promote a product that is focused on making women feel bad about themselves to make a profit- you are part of the problem.
Brands such as Billie and Rare Beauty are great examples of brands with empowering themes and inclusive characteristics.
Practice what you preach.
2. Show Realness
Sometimes, it is easy to get caught up in the highlight reel that is social media and forget what real-life looks like.
To empower your audience, make sure you are showing your normal beauty routine as well as how you perceive yourself online.
3. Be Inclusive
Not everyone is the same and that is a good thing!
When working with a beauty brand, make sure they are inclusive enough to include everyone. After you have confirmed this, make sure to inform your audience of the inclusivity.
Letting your audience know they fit in and this works for them no matter who they are is very encouraging and empowering.
Additional articles you might be interested in:
Lily Scott is a blogging intern at LadyBossBlogger. She currently attends LIM College in New York City and is studying the business of fashion and visuals for social media.
Related
