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How to Grow Your Email List in 2021 — Email Marketing Strategy Tips

If we told you that you could turn at least one out of every 100 people you contacted into a customer, you’d want to know how to reach as many people as possible, right? The answer lies in a single tried and true communications medium: email. But what if you don’t have an email list to convert? Then, it’s time to learn how to grow your email list.

More than 4.1 million people in the world use email, with more than 90% of people in the United States using email at least daily. Marketers who use segmented campaigns see a 760% increase in revenue, which isn’t too shabby for an ROI. But before you start email blasting, you have to have an email list — the bigger the better.

Here’s how to grow your email list in 2021.

Collect emails at checkout

You shouldn’t require anyone who purchases from your site to sign up for an account during checkout, as it could stop them from making a purchase. However, make registration an option. Oftentimes, people will trade their email and permission for future contact just for an easier checkout process and the ability to save their information for future purchases. Discounts help incentivize this too!

Post email sign-up forms on your site

Most platforms make it easy to add email sign-up forms to your site in high-profile places like the header, sidebars, before and after posts, etc. To get even more attention, consider adding email popups to your site to remind users of the option to sign up as they’re perusing the site.

Don’t forget exit-intent pop-ups, as well. These pop-ups appear when a person is about to leave a site and convert 10-15% of them. You can ask these people for their email addresses for an incentive (like a coupon) as an email marketing strategy.

Use social media to encourage sign-ups

People connected with you on social media are interested in your content, products, or services. Give them the option to take the relationship one step further by regularly promoting email signups through your social media accounts. Don’t forget to put a sign-up option in your Instagram bio and at the top of your Facebook page, and pin your sign-up to the top of your Pinterest board. Whichever social media you’re using, there are multiple methods available to encourage sign-ups, including in posts.

Host contests or giveaways

Contests and giveaways can lead to engagement rates of up to 5.8% and conversion rates of almost 34%. To sign up, create a landing page that asks for customer information, including email address, and has a box checked to authorize email sign-up. Use social media to promote the giveaway.

Host a webinar or short video series

Build on your area of expertise by hosting a webinar or video series using YouTube or Zoom. Ask people to sign up via email to attend. Providing their email on a registration form with permission to contact them later is a small price to pay for the value of your expertise.

Offer an incentive

Just like with the videos referenced above, people are more likely to sign up for your email marketing list if they get something in return. Offer lead magnets like ebooks, coupons, access to exclusive online content, white papers, etc. to encourage people to provide their email addresses.

Create a quiz

Create a fun, useful quiz related to your content area or expertise. Ask people to complete the quiz (which can be built via a plugin on your site), then offer their results in exchange for an email address. When the potential customer enters their email address, be sure to have a checked box statement opting them into future emails. 

Ask for referrals

People are much more likely to do something if a trusted other like a friend or family member recommends it. Ask current users to share your email campaign to their friends via email or on social media. Consider providing an incentive for them to do so. You could even tie the incentive to the number of subscribers they refer who sign up.

Display social proof

People also are likely to join your email marketing list because they think lots of other people already subscribe. Using social proof on your subscription forms like recommendations from industry experts, influencer endorsements, current customer reviews, or an official stamp of approval will encourage people to sign up. 

Think carefully about your sign-up form

People get nervous when they’re asked to provide too much information or take multiple steps to sign up for something online. They want to know their information is safe. The more information you request to register for your email marketing list, the less likely people will be to complete the registration. Think about what information you need, and ask only for what’s necessary.

Add an anti-spam policy

Speaking of people getting nervous… people don’t like to sign up for something they can’t easily get out of or that is going to cause them a lot of extra emails. Be sure people understand that you will protect their information, you will not give it to anyone else, and they can opt-out of the emails at any time. 

Participate in the conversation

Whether it be in Facebook groups, in LinkedIn discussions, or through guest posting on other websites, participate in the conversation in your area of expertise. Once you’ve added value to the conversation, encourage people to connect with you further and sign up for your newsletter to get more.

End with a call to action

Always end your communication, whether it is a video, blog post, email, or social media post, with a call to action. More times than not, you can use these calls as an opportunity to ask the viewer to subscribe to your email list. 

Just ask

This sounds obvious, but the most effective way to get someone to do anything is to ask. You can get people to sign up for your email marketing list just by asking them to. In addition to electronic communication, don’t forget to collect email subscriber names when you’re at in-person events like conferences or trade shows.

Email marketing 2021

It’s amazing to think that a tech tool as seemingly antiquated as email is the most effective electronic form of marketing still in 2021, but it is. It appears that email marketing campaigns are here to stay. We hope this post gave you great ideas about how to grow your email list. If you’re still uncertain about email marketing, get in touch and we’ll help you out.

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