Friday, July 12, 2024
Home Women Business News How to Improve Your Brand's Storytelling by Shifting Your POV

How to Improve Your Brand’s Storytelling by Shifting Your POV

Opinions expressed by Entrepreneur contributors are their own.

As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you’re telling a story about your company. It’s really two stories: One about your brand and one about your customer. But you need to lead with your customer’s story.

How? Shift your point of view by learning to see their story.

Related: Telling Your Brand Story Is Crucial. 4 Steps To Ensure That It Resonates.

Source link

- Advertisement -

Must Read

Related News

- Supported by -