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How to Sell High-End Coaching Packages – Ashley Enget


The reality is, is that you only need ONE offer to build a 6-figure coaching business.

Here’s how you can do it:

First, think about what your ideal clients want. What they ACTUALLY want. Then figure out what the outcome would be once they get what they want. Then add on a timeline for them to get it.

For example, if your client wants to start health coaching, your goal would be to have them sign their first $1,000 client in 30 days.

Your client wants to become a better runner? Their goal could be running their first marathon in 6 months.

Or maybe they want a satisfying career – you’d suggest they work towards landing their dream job this year.

Make sense?

This is the baseline of what you will sell. The next step is to show your client how you can help them achieve this with your process by providing the steps to get there (aka your process).

Maybe you will design a custom workout & diet plan for their lifestyle.

Or you’ll help them create a bomb resume to help them land their dream job.

Maybe you’ll set up a marketing system for them to generate leads for their business.

You get the point.

And now you can charge high-end prices for this (think $1,000-$3,000) instead of what you’re charging now ($200-$300?), and voila – you’re on your way to selling coaching packages!

Now that you have your premium package designed, it’s time to effectively position both you and your services by speaking the language of your ideal client.

And if you’ve structured your program and message right, you won’t be selling ‘information’, you’ll be selling “transformation”.

Now your ideal clients will naturally see YOU as the best solution to their problems.





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