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Home Women Business News Pluto Pillow Offers Custom Built Competition To MyPillow – Without The Controversy

Pluto Pillow Offers Custom Built Competition To MyPillow – Without The Controversy


MyPillow CEO Mike Lindell is making headlines these days as he garners increasing criticism for promoting conspiracy theories, including stating that Trump will be reinstated as U.S. President on August 13. Even conservative media outlet Fox News is refusing to run his ads and Costco, the second-largest retailer in the world, has pulled his products from its shelves.

Fortunately, Pluto Pillow offers an alternative to MyPillow for consumers seeking to elevate their sleep comfort without escalating politically contentious issues. Pluto Pillow offers the first and only sleep pillows that are custom-built to your body stats, how you sleep, and what you like. Consumers visit the website where they fill out a quick questionnaire. The data then runs through a proprietary algorithm that helps the company create a custom pillow for you. Over 35 variations exist in the patent-pending process. As well, Pluto has just announced the launch of its first body pillow, PUFF.

When the Covid-19 pandemic hit, Pluto had to shut down its manufacturing facility for two months, which delayed orders indefinitely. The company reached out to customers with outstanding orders offering a refund because they knew that, during such uncertain times, people might need access to their funds.

“It was a very tough decision because as a startup, every order was so incredibly important to us,” says Susana Saeliu, the cofounder and CEO of Pluto. “Ultimately, however, we were able to open back up, and our business continued to do very well due to an increase in online shopping. The idea of going to a store to test pillows wasn’t the first thing people wanted to do during a pandemic!”

During this time, Pluto partnered with PATH (People Assisting The Homeless), an organization that aims to end homelessness for individuals, families and communities, to provide pillows in their Welcome Home kits to celebrate move-ins. In addition, Saeliu began setting aside time every week to help out other founders and entrepreneurs struggling during Covid-19.

Saeliu says that she “stumbled around from one faux life purpose to another” before figuring out what she was truly passionate about. In fact, it took starting Pluto for her to realize that her passion wasn’t completely tied to any one product, such as pillows, but rather about building an amazing company and brand. As a result, she hasn’t ever felt like running Pluto is a job.

That said, since leading the company is such a big part of her life that she genuinely enjoys, Saeliu can find maintaining boundaries between work and life a challenge. “Like most entrepreneurs, the company has become a huge part of my identity. This isn’t great because deep down, I know that I am definitely more than my career – even when things are going really well. If things are not going well or when I inevitably make mistakes, my self-confidence and self-worth can take a nose dive. Although I try to catch myself when this happens, it’s something I have to work on.”

Saeliu believes that having the chance to think and dream about your life purpose is a luxury, and not everyone has that opportunity. “When you’re young, with fewer responsibilities, make that time count by trying a lot of different things, whether it be jobs or hobbies,” she advises young people eager to align their career with their life purpose. “Hone in on what activities or aspects of a job bring you joy.”



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