She Runs Wondery, a Podcast Company Known for Creative Risks. But It’s Owned by Amazon, a Data-Driven Corporation. How Does She Make It Work?

Want to make a great podcast? The CEO of the powerhouse podcast network Wondery, Jen Sargent, knows a thing or two about that.

“Put yourself in the listener’s shoes,” she says. “Everybody is really busy, and you’re asking for people’s time, which is their most valuable asset. So why should someone listen? You’d better have a strong answer.”