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How I Raised $300k in 30 Days (And Why I Went to the Dark Side After Being a Hardcore Bootstrapper) | by Laura Roeder...

Myself and my cofounder/husband ChrisThis article was initially published on the Ropig blog on February 15, 2018.Ropig was ultimately shuttered in 2018, you...

Honesty in Search Results: Why We Decided Not to Offer an Affiliate Program | by Laura Roeder

For a lot of businesses, choosing to offer an affiliate marketing program is pretty easy.You incentivize your most vocal fans to promote your...

Why We Stopped Assigning Deadlines — and Started Getting More Done Because of It | by Laura Roeder

If you’ve ever missed a deadline, you’re not alone.Turns out, people miss their own deadlines a lot — there are even some fancy...

How Founder Bias Is Poisoning Your Team | by Laura Roeder

With Cameron Herold, who has taught me a LOT about hiringThe Danger of “Single Point of Failure” HiringThere’s a software product that I...

How “Empowering” Your Team Is Stressing Everyone Out | by Laura Roeder

There’s a big trend lately of giving people total freedom at work. Makes sense on paper — the people on your team are...

Why I quit trying to make it work. | by Laura Roeder

Does something you’re doing for your business feel really hard? Like a constant uphill battle? Like you have to hustle your face off...

Opening Up Our Internal Handbook. We’ve decided to share some of our… | by Laura Roeder

We’ve decided to share some of our internal documentation for other companies to model and learn from.Here it is.If you decide to adopt...

Strategic Coaching with Laura Roeder

I’m focusing all of my time on my startup that runs YOUR coaching business, Paperbell!This is my brain, my advice, on your business....
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