The pandemic has created a surge in new businesses entering the market in numbers that have not been seen in over a decade. Many of those new businesses are capitalizing in the online course creator business space, and that industry has certain issues that have come to light.
As lucrative as the online course community appears to be, not all online courses will sell and succeed. Learners are tired of paying for overpriced courses that are not showing results or offering a transformation. Learners need to experience a transformation from when they started the course to when they completed it.
If you want to offer a valuable course that will create a transformation for the learner, there are steps that you should follow.
Manja Horner
Nicolett Jakab
Manja Horner, founder of BoostLD, recognizes a need for a change in the industry and sees how course creators can improve on the value they are offering their clients. She encourages course creators to look objectively at the situation and your course.
Manja leaves these tips for you to help create the best course possible:
1. Get a professional audit for your course
When creating a course, you are so involved in the details it can be hard to take a step back and look at it objectively. Having a professional audit your course will help ensure that you’ve covered all the learning objectives of the course in an easy to understand and follow format.
2. Seek feedback from your students
All too often course creators do not seek feedback from their students. Getting feedback is essential in knowing what is working for learners and what isn’t. Make improvements to your course as the feedback comes in.
3. Use a framework for your program
A framework will help you review and track your program’s delivery, length, activities, functionality, relevance and content flow. These are essential elements in creating an optimal course that will captivate your learner’s attention and keep them completing the course until the end.
4. Benchmark your learner’s progress
Assess where the learner is at upon entry of the program and reassess when they complete the program. Has there been an improvement in the knowledge they’ve acquired on the subject, has their skill level increased, and are they able to confidently apply these new skills? These are questions you need to ask and measure to ensure the course is providing results for your learners.
The bottom line is course creation is a business, like any other business, and your learner needs to be the focal point of your business. If a learner is dissatisfied with your product, you will not earn the privilege of word-of-mouth advertising and your sales (and bottom line) will slump. Having a good reputation and selling a reputable product is vital for your business.
