i’m just about to share with you the
literally the best retention strategy
you can set up for your membership site
and i’m going to share with you
four options from the easiest to
the more advanced options so you can
improve that experience even more
ready the best retention strategy
to make sure that your members get the
because the number one reason people
leave a membership is because of content
and the more content you’re going to add
people are going to struggle to find the
stuff that they need so you need to help
them with that and there are several
ways that you can do that
so the first level is to organize your
into some sort of category okay so
when they get to your membership they
have categories and they can pick the
content i’m not gonna go too
far with that because that’s the most
basic level that you might already have
the second level of content of strategy
the second level to help them consume
is to provide them with a search
so depending on the platform you’re
using you might have a search available
but there is a good chance that
it is not contextual enough
and it’s probably not providing them
with the best search results because
titles of you know titles of pages and
copy if you have some and if you have
it’s not searchable okay level number
of pro helping people consume your
is to come up with a self-assessment
it’s a type of quiz that is going to
people figure out where they are in the
so you could imagine that people that
join your membership at uh are at
of their business or their life you know
based on the what your membership is
and with that self-assessment you can
figure out in what stage they are in
and based on that stage you can say okay
this is probably how you feel
these are the things that you need to
figure out before you get to the next
and this is the content that is going to
so when you do that you can see that
having tons of content on your
membership is not going to create
now they know that you can support them
through the whole journey
but you’re also helping them figure out
what they need to focus on based on
and that’s what i mean by getting them
the content that they need
when they need it okay so
not all membership allow you to do that
we do that with access ali because it
a built-in quiz self-assessment
that we turn into the email system so we
in active campaign at what stage people
people are at at any time okay so this
now let me share with you the fourth way
which is the ultimate way that you can
consume your content it’s to make sure
that all your content include including
your older content you know the qn is
that you have from like a year
ago where it has like golden nuggets in
and you know it but you also know that
people don’t go back and watch q and a’s
just for the sake of watching videos
what you can do with this fourth step is
turn your video content into a search
and the way you do that is you create
transcripts for all your videos and you
so of course if you had to do this
manually it would be a ton of work
you’d have to upload videos or audio
you’d have to get the transcript
then you’d have to upload back on your
really costly in time and money okay
uh luckily this is exactly why
we created search detail video and i
will post a link in the comments so that
but i wanted to share with you this
most important retention strategy
which is making sure that people get the
when they need it so if you’re using
wordpress for your membership site and
you’re using vimeo for your videos
check out search detail video because
this is what is going to turn your
into a video content search engine
so now we love to hear from you what
strategy are you implementing to make
your members get the right content let
and give this video a thumbs up if you
like it and turn on notifications so
be notified when we come up with new
i’m just about to share with you thebestliterally the best retention strategythatyou can set up for your membership siteand i’m going to share with youfour options from the easiest to
the more advanced options so you canreally see how you canimprove that experience even moreready the best retention strategyby far isto make sure that your members get thecontent that they need
when they need it fastbecause the number one reason peopleleave a membership is because of contentoverwhelmand the more content you’re going to addthe more
people are going to struggle to find thestuff that they need so you need to helpthem with that and there are severalways that you can do thatso the first level is to organize yourcontent
into some sort of category okay sowhen they get to your membership theyhave categories and they can pick thecontent i’m not gonna go toofar with that because that’s the mostbasic level that you might already have
the second level of content of strategythe second level to help them consumeyour contentis to provide them with a searchmechanismso depending on the platform you’reusing you might have a search available
but there is a good chance thatit is not contextual enoughand it’s probably not providing themwith the best search results becausethey can only searchtitles of you know titles of pages and
copy if you have some and if you havelots of videosit’s not searchable okay level numberthreeof pro helping people consume yourcontentis to come up with a self-assessmentit’s a type of quiz that is going to
helppeople figure out where they are in thewhole journeyso you could imagine that people thatjoin your membership at uh are atdifferent stagesof their business or their life you knowbased on the what your membership is
aboutand with that self-assessment you canhelp them sayfigure out in what stage they are inand based on that stage you can say okaythis is probably how you feelthese are the things that you need to
focus on andfigure out before you get to the nextlevel okayand this is the content that is going tohelp you make it happenso when you do that you can see thathaving tons of content on your
membership is not going to createoverwhelm becausenow they know that you can support themthrough the whole journeybut you’re also helping them figure outquickly
what they need to focus on based onwhere they’re atand that’s what i mean by getting themthe content that they needwhen they need it okay sonot all membership allow you to do thatwe do that with access ali because it
hasa built-in quiz self-assessmentthat we turn into the email system so wealso knowin active campaign at what stage peoplepeople are at at any time okay so thisis really helpful
now let me share with you the fourth waywhich is the ultimate way that you canhelp your peopleconsume your content it’s to make surethat all your content include includingyour older content you know the qn is
that you have from like a yearago where it has like golden nuggets initand you know it but you also know thatpeople don’t go back and watch q and a’sjust for the sake of watching videos
what you can do with this fourth step isturn your video content into a searchengineand the way you do that is you createtranscripts for all your videos and youmake them searchable
so of course if you had to do thismanually it would be a ton of workyou’d have to upload videos or audioyou’d have to get the transcriptthen you’d have to upload back on yoursite that would be
really costly in time and money okayuh luckily this is exactly whywe created search detail video and iwill post a link in the comments so thatyou can find out morebut i wanted to share with you this
most important retention strategywhich is making sure that people get theright contentwhen they need it so if you’re usingwordpress for your membership site andyou’re using vimeo for your videos
check out search detail video becausethis is what is going to turn yourmembershipinto a video content search engineso now we love to hear from you whatstrategy are you implementing to make
sure thatyour members get the right content letme know in the commentsand give this video a thumbs up if youlike it and turn on notifications sothat you canbe notified when we come up with new
training for youbye
In this training, I share with you the best membership retention strategy there is. I share with you 4 different levels of implementing this strategy.
Are you looking to build your own membership or to add new retentation strategies to your existing program? Contact us, we help 🙂
