Maintaining a current blog is a great way to increase your SEO! Continuously producing content that is relevant and valuable on a weekly basis will definitely help your site. Weave keywords into your blog posts that you want to rank for and create highly engaging content that will keep potential customers on your site. Use lots of visuals i.e. video and images that add to your posts. Create content that people will want to share with their friends and families. Appeal to your readers’ pain points and offer actionable solutions to their specific problems.
Squarespace is great for blogging because you can create draft posts right on the platform as well as schedule the posts to publish to your blog and social media channels at a specific day and time. This will help to keep your content coming out on a regular basis and you won’t have to manually post your content. Auto-publishing will help you save time and plan your content accordingly. Definitely set it up and use it!
Blog posts help engagement on your site by creating a space where your readers can interact with you through the comments. I installed Disqus comments on my Squarespace blog and I’m happy with it. I think the app looks more inviting and readers are more likely to click. Basically, Disqus is a third-party commenting platform you can use to replace Squarespace’s default commenting system in a Blog Page.
You can use Disqus to support threaded conversations, image comments, or other commenting functionality Squarespace’s built-in blog comments don’t currently support.
