Like I said earlier, sales pages come in all different shapes and sizes but there are essential components every sales page needs.
I want to give you a guideline of sorts of how to structure your course sales page so when it comes time to put yours together you know the flow and what needs to be on the page to design the most effective sales page possible.
So just FYI – this is just a guide – you can play around with it, rearrange some of the sections – make it a little shorter, make it a little longer, customize it and make it your own so don’t feel like you are stuck with the structure.
We talk in-depth about each one of these components inside of WomanpreneuHER University but here is the basic framework:
Part 01. Your course logo or tagline: You always want to add a course logo and a tagline if you have one so that people can instantly identify and connect your brand with the course.
Part 02. Your Headline: It’s quite common these days to see a main headline and subheadline. (It’s not an absolute requirement, so you’ll need to decide what works best for you and your course).
Start with something that immediately draws people in and that VERY clearly speaks to your target audience and the pain they feel. Your goal is to pique interest and to get people to keep reading.
Part 03. Your introduction & the outline of the problem your course will solve: Here’s where you spell out the problem you’ve identified and get the reader to nod in agreement as you discuss the various issues or challenges your target audience faces.
Part 04. Presenting the solution – introducing the course: Here is where you introduce your solution to the problem highlighted.
Part 05. Bullets & Benefits: Now it’s time to go over the features and benefits of your course – and where you can begin to get more detailed about your offer. Your list of benefits will answer the “What’s In It For Me?” question that all buyers would want to know before being convinced to take action.
Part 06. Testimonials: Testimonials validate what you’ve said on your sales page. By now your reader will be almost convinced that your course can help them with their problems and challenges. If others have offered feedback or have said nice things about your course, ask them if you can include them on your sales page or take screenshots of social media praise.
Part 07. Your offer: This is your call to action. Where you ask for the sale. Hopefully, your reader will be chomping at the bit to get their hands on your course… They are itching to know how much they’ll need to invest to grab the product that will end their frustration and begin solving their problems.
Part 08. Your Bonuses: Sweeten up the pot with value-packed and “IRRESISTIBLE” bonuses that turn your courses into “I just can’t pass this up” best sellers. List any bonuses or one-time-offers you want to add or create.
Part 09. Your guarantee: You’ll find that the vast majority of websites selling online give some sort of guarantee. To be honest, sometimes I’ll add a guarantee, sometimes I don’t. While you want your potential customers to have confidence, you don’t want people to take advantage of you either. If you do decide to offer a guarantee, the bigger and bolder the guarantee — the more confidence the reader will have. If you do decide to offer a guarantee, try to make sure the guarantee is noticeable and as clearly written as possible, leaving no room for confusion.
Part 10. Add to cart button: this may be obvious but Include your “Add to Cart” button. I recommend that you create a few different CTA buttons that you can use in your sales copy, email pitches, and product presentation videos. Need help coming up with CTAs that Converts? Check out The Viral Content Startup Kit here!
Part 11. Summing it all up & a final call to action: Here we want to add a recap of what has been covered. Basically, we’re aiming to give a summary list of the reasons why the reader should buy now, the benefits they will receive, the problems they will no longer have, the transformation that takes place, etc. This is also a great place to add your FAQs, eliminating any final objections before your final call to action.
