In business, building a loyal customer base that you can tap into for promotional purposes and growth is a remarkable achievement. To retain their loyalty, brands need to make customers feel valued and catered to in a personal and personalized way. This is why so many companies have instituted loyalty programs to reward their customers.
However, it doesn’t take a formal program to help customers feel valued by a business they support. Even a simple message or gesture can go a long way in building and strengthening their loyalty to the brand.
Lori Harris is a member of the Forbes Coaching Council, and Managing Partner of Harris Whitesell Consulting.
