01. THE LEAD MAGNET OR FREEBIE
Whether it’s a cheatsheet or a challenge, creating a super valuable lead magnet (aka freebie) is a great way to get visitors from your website or social media profiles onto your email list.
Now let me be very CLEAR: This can’t just be another short ebook – there are already too many of those out there, but depending on your audience, a mini-course, short video series, template kit, app or free consultation may be the best fit.
Your lead magnet is one of the most important products you have in your product pipeline. Just because it doesn’t have a price tag on it doesn’t mean it shouldn’t be top notch. In fact, it should be a “product” that people would be happy to pay for.
Because your lead magnet is the gateway to your paid products and services, you want it to be a no brainer for your visitors.
Here are a few ideas of freebies you can create:
