Design is a dominant factor in marketing. Think about your logo, graphics, product labels… all of it should captivate and draw in your audience.
Do you ever look at a graphic and think “wow that’s busy” or “where should I focus?” That’s the result of poor visual hierarchy.
When creating a graphic, you don’t want every visual element fighting simultaneously for the viewer’s attention. You need to put things in some form of order. With visual hierarchy, you’re telling the viewer what they should look at first, then second, and so on.
Here are 3 simple yet effective ways to obtain visual hierarchy:
SCALE YOUR TEXT & SHAPES
As you add fonts and typography to your graphic, scaling size is your biggest friend. Utilize the following three sizing tiers: headings (biggest size; used for main titles), subheadings (medium size; used for section titles), and body copy (smallest size; used for the main text/paragraphs). See Graphic A.
If you have additional design elements like photos and shapes, pay attention to the size of those elements in relation to your text. You typically want to make the extra elements large enough to become a part of the background or smaller and complementary to the text.
