It is easy and free to switch to a Pinterest business account and is proven to be helpful and effective for helping everyone- from small influencers to bloggers to small businesses.
Here are 5 amazing features of a Pinterest business account.
1. Analytics
The analytics feature on Pinterest is, in my opinion, the best analytics feature of any social media platform.
In short, the Pinterest analytics feature provides analytics about your top pins, conversion insights, audience insights, and your audience’s top interests.
As a result of this feature, you can create content geared directly towards your audience.
2. The Catalog For Your Website Is Connected
Pinterest has an amazing feature for small business owners to connect their catalogs directly to Pinterest.
In summary, this feature adds your items to the Pinterest shop feature, where photos, prices, and descriptions of your products will be shown.
Not only this, but your products will now show up under the Pinterest shop tab.
3. Ad Center
The Pinterest advertisement center helps you efficiently and effectively create ads for your business or self.
Also, the ads center offers reporting on how well your ads are truly doing.
4. The Ability To Have A Header
The most aesthetic-focused feature of a Pinterest business account is being able to have a header.
For example, this header can be composed of any group of photos you would like- linking to your Pinterest boards or posts.
5. The Engagement Feature
This feature allows business account users to connect with their audience.
As a result of this feature, you are able to track reactions, respond to comments, and see who is trying or using your published pins.
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Lily Scott is a blogging intern at LadyBossBlogger. She currently attends LIM College in New York City and is studying the business of fashion and visuals for social media.
