Dr. Catrise Austin is a trailblazing expert in dentistry, also known as The Queen of Smiles, and an award-winning cosmetic dentist to stars. Her clients include models, athletes and actors, and big names such as Cardi B and Wendy Williams. She is a best-selling author of multiple books, including How to Become a Celebrity Doctor: 5 Medical Marketing Secrets to Help you Elevate Your Income and Boost Your Industry Icon Status. Dr. Austin has made appearances on The Dr. Oz Show, Good Morning America, and Love and Hip Hop and was voted as one of the “Top 25 Women in Dentistry”.
In today’s episode, Dr. Catrise Austin shares her dentistry journey and how she became a dentist to the stars. She reveals how she got her first celebrity client and the steps she took to build her successful cosmetic dentistry brand. She shares tips on how other doctors can develop their unique icon status and step into the celebrity client market. She highlights why it is so important to have a signature story and something that sets you apart. She reveals the reasons she chose a career in dentistry and the motivation behind the work she does. She also shares the pros and cons of hiring a publicist and how you can acquire spokesperson opportunities to build and elevate your brand.
“It’s all about target market and just finding your voice and having a distinct selling point.” – Dr. Catrise Austin
Listen to the podcast below:
This week on SmallBizChat Podcast:
- The journey that led Dr. Catrise Austin to become a dentist to the stars
- How she got her first celebrity client
- The next steps in building her celebrity dentist brand
- How other doctors can build a brand
- Why it’s essential to have something that sets you apart.
- Why knowing your target market is essential
- Why every doctor needs a signature story
- The inspiration behind Dr. Catrise Austin’s career in dentistry
- The pros and cons of hiring a publicist
- How to get brand spokesperson opportunities
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