Do you want your content calendar to be managing all the tasks and moving pieces of creating your content planning it editing all that publishing? Or do you just want your content calendar to house the actual publishing dates?
If you’re just wanting to see all of your publishing dates in one place and not utilize your content calendar as a project management tool, then a good choice is to use a spreadsheet or Google Calendar. If you’re wanting a content calendar that encompasses all the moving pieces of content creation, then I would suggest Asana, Trello, ClickUp, or Notion.
You can get Sam’s content calendar templates on sale here!
The next thing you might be wondering is how to decide when and what to post. This is important, obviously, to fill out your content calendar. I always suggest starting with your foundational content. For us at Team Megan Minns, that is our YouTube channel. For example, you could have a YouTube channel as your foundational content. It could also be a podcast or a blog. But typically, this is your main content that you’re putting out that can help you branch off into other pieces of content as well.
We also really commonly see that a lot of business owners are running their entire business on Instagram. So that is also an option for your foundational content. It can really be on any platform! We most commonly see with most business owners that foundational content is YouTube, a podcast or a blog.
The next thing that you want to add along with your foundational content is any content that’s really consistent for your business. That would be a weekly newsletter for us, we put out a weekly newsletter every week on Thursdays so we will definitely add that into our content calendar.
First thing along with the foundational content, we also have routine posts for our private and public Facebook group. We will definitely be adding those into our content calendar as something consistent.
