The story goes like this from 2019.
Alyson Saxe ran into an old friend at Costco, who – upon learning Saxe had children – inquired whether she worked outside the home. Saxe explained that she’d founded a PR agency. “My friend said, ‘How great! You’re a mompreneur!'” recalls Saxe. “‘You get to work and have time for your kids and family!'”
Saxe, later, went on to raise north of $2 million for her second company, the brand-management platform IrisPR, based in Phoenix. “I work every bit as hard as male entrepreneurs. “I am not a mompreneur,” says Saxe. “I am a mother. And I am an entrepreneur.”
Read on to appreciate how business language – like much other language – is de-gendering.
