What tips do you have for people about having more success on social media?
I asked Tiffany this question from the perspective of people wanting to grow their business financially AND people wanting to grow their following.
While Tiffany did have a following of about 50k – 60k at the beginning of her business, she was transitioning from the beauty industry to coaching and a lot of her community were not aligned clients of her. She says she did have to pivot her strategy in order to magnetize and attract the people that would be a really good fit for her program.
Tiffany says that content strategy and creating the right content that clearly communicates what you do effectively allows your audience to understand who you are and the transformation that they will be able to experience through working with you. This is gold for Instagram marketing and anyone who wants to grow their business or following.
Being able to craft your content strategy to speak to your ideal audience and starting with your brand messaging is very important. In addition to that, really understanding their pain points, doing your market research, and asking questions, and being proactive about it is going to change the game for you!
