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How First Impressions Will Affect Your Business And Drive Your Revenue


The pandemic days of wearing sweats, yoga pants and comfy clothes may be coming to an end and as you get back to your new normal, you may have noticed you’ve fallen victim to a few fashion faux pas. But don’t worry, we’ve got you covered.

Lauren Messiah is a stylist, educator and digital influencer and is revolutionizing the way people dress through her comprehensive approach to elevating one’s life through style, working from the inside out. With her signature method of combining style with personal development, Lauren bridges personal styling and life coaching to curate a closet and look that supports one’s goals and takes the stress and self-doubt out of looking one’s best. 

Lauren recently released her latest book, Style Therapy: 30 Days to Your Signature Style, as a 30-day active approach to building a personal style and shedding emotional baggage. Lauren empowers readers to shop like a stylist, find clothes that support goals and build confidence to tackle any situation with the right look and attitude.  

Lauren believes that every entrepreneur should put their best style foot forward whether they are heading into the boardroom or working from home. Dressing up for the day just makes you feel better, and more confidence and productivity.

Lauren encourages women to wear clothes that fit right, make you feel good, and follow your style archetype. Own who you are and highlight all that is good about you.

Lauren shares the following benefits for putting style first:

1.    You have 7 seconds to make a first impression

Yes, people will judge you on first impression, that is a fact. If you are showing up to an important meeting with a sloppy look, people will judge you for that. It’s important to get clear on the message you want to leave others with, and looking polished and professional will have others wanting to work with you and look to you as an authority figure.

2.    Dress codes have changed

The pandemic has brought around a change in the way we dress for the office or zoom meetings. Yes, the work from home life allows us to stay in our sweats all day, but think about how that makes you feel. Do you feel productive?

3.    Dress for your brand

Your brand is personal and says a lot about what you offer as a person and as a business. When you dress for your brand you are showing your personality. For example, if you have a bit of an edgy attitude, wearing a black leather jacket would accentuate that attitude.

4.    Increase your self-perception

Have you ever noticed that when you dress sloppy, you feel sloppy. If you dress frumpy, you feel frumpy. Clothes make a statement about who you are and what you bring to the table. Be sure your clothes are making positive statements, because if they are not, you will feel that negativity. Dressing for success has little to do with your body type – it’s more about how confident you feel in the clothes.

The bottom line is when you put more effort into how you look you will attract others on the same caliber that will want to work with you. You will increase visibility, gain trust, and ultimately gain clients, and that is good for your bottom line.



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