How to Build Momentum

In Good to Great, Jim Collins tells the story of the chicken and the egg: Picture an egg just sitting there. No one pays it much attention until, one day, the egg cracks open and out jumps a chicken! All the major magazines and newspapers jump on the event, writing feature stories—“The Transformation of Egg to Chicken!” “The Remarkable Revolution of the Egg!” “Stunning Turnaround at Egg!”—as if the egg had undergone some overnight metamorphosis, radically altering itself into a chicken. But what does it look like from the chicken’s point of view? It’s a completely different story. While the…