Being specific, and I mean really specific, around who you serve and what it is that you do to serve them, will ultimately create more attraction and growth in your business.
And although it can feel like niching down means cutting out potential clients and customers or limiting your profit pool, that is a scarcity mindset.
Here’s the thing…
If you’re not known for one thing, you’re known for nothing.
Your goal is not to be the Amazon of your industry. For personal brands, online coaches, and course creators that is not sustainable.
Instead, your goal is to become the go-to resource, the expert, the specialist. And here is why…
A general physician only makes a fraction of what a neurosurgeon does.
They are both doctors, but one is valued significantly more than the other…
WHY?
Because a general physician knows a little about a lot, and a neurosurgeon knows a lot about a little. Neurosurgeons are specialists in a very specific area.
If I have a spinal injury I’m not going to make an appointment to go see my general physician, because I already know that what I need is out of their scope of treatment.
When you are a specialist, this creates clarity for your ideal clients, because they know without a shadow of a doubt that you are the best fit or the best qualified to meet their needs.
Again, if people are not clear about what you do and what you have to offer them, then your audience will have no idea why they should hire you or invest in your products or services.
