Reports mention that one among five stories on Instagram receives a direct message from the audience. Instagram stories offer brands an excellent opportunity for brands to connect with customers daily.
PROFILE OPTIMIZATION
More and more customers turn towards Instagram instead of Google to explore brands. Therefore brands need to invest significant time and effort in creating well designed Instagram feed that adds value to the brand’s website. Brands need to make them easily identifiable, and therefore, they need to have their logo as a profile picture. The Instagram Bio is a crucial part where the brands need to craft a compelling description of their businesses to know what is required. The URL section is a great place to enhance traffic from individual posts and stories. Creating a unique URL for the section provides the opportunity to monitor visits to the website.
HASHTAGS
To enhance sales and attract customers, brands need to use hashtags relevant to their products and services. While utilizing appropriate combinations of hashtags to reach the targeted audience, The brands need to put significant effort into coming up with the perfect mix of efficient hashtags. They essentially have to spend time on extensive research to produce a balanced combination of standard and unique hashtags on Instagram posts.
It is essential to experiment with various combinations to check what works best for the brand. Also, when working with Influencers, marketers can suggest them to use the same mix of hashtags.
HOST CONTESTS AND POLLS
Running contests on Instagram helps marketers with a sparking engagement and also a ton of fresh followers. The Polls feature in Instagram stories helps brands in gathering valuable information about what sells on the platform. Marketers and Influencers can ask a series of questions to their followers by hosting a poll, and by customizing the answer choices, brands can post them on their Instagram stories. Once the survey gets completed, the marketers can get to know their customer preferences and efficiently enhance their sales strategies. Despite engaging with the followers, the Poll feature enables marketers to perform quick consumer research before a product launch or service.
PARTNERING WITH INFLUENCERS
Sponsorships and collaborations have almost replaced digital ads, and Influencers on Instagram are consistently getting popular as a part of the brand’s social media strategies. Currently, the customers in the digital world don’t feel confident in traditional advertising. They trust more in humans. The majority of the customers rely on personal suggestions more than brand advertisements.
It has become simple for customers to capture themselves handling the product, therefore enhancing its sales. Influencer marketing provides an incredible opportunity for brands to gain an engaged audience. If the brands don’t have enough budget to collaborate with profound influencers, they can start with a micro-influencer. It is essential to invest more time in devising the campaign goals and brand strategy before beginning with the Influencer marketing campaign. Influencer marketing is an effective way to boost brand awareness, tap into the niche, and drive more sales.
INCORPORATING BRAND THEME
The effective way to build brand awareness is by posting recognizable images consistently. Instagram is predominantly a visual platform. Therefore it is worth considering techniques for quality photographs. The brands can include logo colors and also combined shades of them in their Instagram posts. It is evident that blue tones work well for business pages, and eco-friendly pages can implement green. Marketers can create a branded company culture by placing followers on the scene.
DEVELOPING A SHOPPABLE INSTAGRAM FEED
The shopping feature on Instagram enables marketers to tag products for sale and directly purchase them within the app. Shoppable Instagram Galleries make it effortless for businesses to enhance sales. The visitors can add items to the cart and instantly buy the products from the feed’s images. Brands can also build a customized gallery to exhibit their products and include the gallery’s link to the bio page of Instagram.
The brands can experiment with the options mentioned above to identify the best suitable method for their business. It cannot be exceptionally comforting for brands to begin sales on Instagram initially. But once they get started, it is possible to gather tons of new customers.
Share in the comments: What key takeaways did you receive from the article about maximizing sales on Instagram?
