TIP #2 | ZOOM IN & CROP SECTIONS OF YOUR PHOTO TO GET EXTRA USE FROM ONE IMAGE
One of my favorite features of Shay’s photos is their high quality. The resolution of her images is so crisp, which allows you to zoom in and use portions of one image at a tighter crop – which is perfect for detail photos of your shop products!
Zooming in and cropping the use of one photo in different spots of the image allows you to also get more for your money, as you are technically getting multiple images from one overall photo!
Shay styles her photos so strategically with beautifully placed props throughout the image, so often you can get up to five different cropped sections depending on the layout!
When determining which portion of an image to use for which products – think through the aesthetic that best matches the story of that particular product.
For instance, my Clara design is much more delicate and feminine, so I wanted to use primarily dainty props in this image, focusing on the golds, hints of greens, and lots of white. The Nutcracker design is much more vibrant and has a slightly more masculine undertone to it, so the bold black and white gift wrap portion of the design balanced with softer whites and golds was ideal to visually tell the story of his character!
