Oh, man. This is exciting. It’s time to write your “Work With Me” page, which means it’s time to find your right clients and make some money, honey!
Your “Work With Me” page is arguably the most important page on your website. It’s where your clients will find out all the juicy details about what your offers are and more importantly why they need you. It’s also where they’ll learn about how much *better* their life is going to be after hiring you for your services. It’s where your value shines.
Straight up – your “Work With Me” page is a big freakin’ deal.
That’s why you want to make sure you get it right, and I can help.
Here, I’ll tell you exactly how to write your “Work With Me” page and land your ideal clients.
*Trumpet sounds*
Also, fun game: Drink every time I say ~value.~
This is your outline:
First, start with the problem you’re going to solve. By clearly identifying the pain points your future clients have, you’ll achieve two things. One, you’ll act as a gatekeeper, which means that a person will immediately identify the problem you’re describing as being an active issue in their life (!), or, they won’t. This is a good thing. This way, you aren’t wasting their time or your time. Second, by showing you understand your potential client’s issue, you’re also showing you’re exactly the right person for the job — because you “get” them. This is a *big* reason why they’ll hire you.
Second, describe how much better it will be for them after they’ve solved this problem. Paint a resonant picture of how much relief they’ll feel once their need is handled (thanks to hiring you)! Speak to the end result as specifically as you can. Show them how much better it could be. This is where you highlight your value, which is the most important part. Breezy disclaimer: If you’re someone who has a business with an end deliverable that varies from client to client (like a career coach, for example!) don’t be shy to say so. You can make it clear that your clients’ outcomes will vary based on their individual needs and goals! But, give them some examples of what could change, so they can specifically see and feel it, too.
Next, state your offer and explain the process/logistics. Now that your potential client knows how much you can help them, tell them how you’re going to do it. This is where you’ll write the name of your package and explain how it will be delivered along with your timeline and pricing info. (<– More on that below!) As an example, let’s consider that career coach. Here, she should outline that her coaching package contains 6 weekly 45-minute phone sessions, plus customized homework and email support. Cool marketing tip: Try to explain why each step of the process is important and how it will directly play into your client’s results! This is another way to demonstrate the ~value~ in your offer. As an example, I like to explain that the homework portion of my coaching offers my clients moving forward in between sessions. The email support ensures they never feel stuck. Describe why you’ve built in each step of your process, too!
Include a brief bio or blurb about yourself. Often, folks never make it to your ‘About’ page — which is totally fine! We want them on your sales page anyway! — so having a quick little summary about yourself + a shortlist of what makes you legit (experience, training, previous note-worthy clients or companies, etc.) reinforces you’re the right person for the job and reminds the viewer there’s a real person ready to connect with them. *Bonus points if it includes information about why this service or offer is important/personal to you!*
End with a Call To Action and form, if you need it. CTA = what you want the reader to do. On “Work With Me” pages, it usually includes a way to “Sign up to work together!” “Apply here!” or “Click to purchase!” Additionally, if you want them to do anything other than sign up and pay you, feel free to include a form with a few clarifying questions around their needs and how they found you. This way, you have an understanding of your potential client going into your first touchpoint and can make a game plan. Plus, nothing is worse than responding to an email that just says, “I’d like to know more about working together.” That just creates more work for you!
…OK, so what about the price? For my money, I say include it. At least set an average rate or say something like “prices start at $X.” I recommend this because it is another way to filter out the kinds of clients you want to work with, demonstrate your worth, and build trust. Some people automatically assume if there’s no dollar sign you’re going to be out of their price range and/or that they’re going to be swindled, and I can’t imagine that’s the case with you and your business. Lastly, be sure to put the price after the logistics of the package. You want to sell them on the idea and process first!
Worth-while add-ons:
If you’d like, you can also include a FAQ section, which will be helpful to the skimmers who just want the fast and dirty on what you’re offering. If possible, tack on stellar testimonials from previous happy clients, too! The more you have, the merrier. Pepper them throughout the copy in different fonts and sizes, and if you have a lot – hooray! – pile them up at the bottom. (Again, SHOW THAT VALUE!)
In summary, you want it to flow like this:
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“Is this you?” – Describe your client’s “before” pain point.
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“But, what if it wasn’t that way?!” – Paint their shiny “after” picture.
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“Luckily, I created…” – The process/logistics
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“Hi. I’m So-and-So!” – Your bio
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“Let’s get started.” – Your CTA and Questionnaire Form
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Onslaught of testimonials if ya got it!
And here is my last, very important piece of advice for writing your “Work With Me” page: The higher the price – and/or the more vulnerable your client has to be to work with you – the longer this page should be.
It’s basic math. If you are asking for more money, you want to show you’re providing more pay off. And if someone needs to be really open with you, they need to trust you and know you understand them right off the bat. Be specific with what you know they’re going through. Knock your readers over the head with value. Show them how effective the results can be for them! Do it by carefully writing a detailed, thoughtful, shiny “Work With Me” page.
(That was 6 “values.” Cheers!)
