Kourtney Kardashian, CEO & founder of Poosh.
Poosh
Kourtney Kardashian is celebrating the two-year anniversary of Poosh with a new initiative to assist rising entrepreneurs through the Poosh platform. As the CEO and founder of Poosh, Kardashian’s mission has always been centered around educating, motivating, creating and curating a modern lifestyle achievable by all. The platform has quickly become a go-to, trusted resource for millions looking for inspiration and ways to live their best lives.
Project Poosh is a dedicated program that will serve as a launchpad to assist a rising entrepreneur and their product. Anyone with a business plan and unique proposition can apply on Poosh.com by May 2, 2021, for a chance to collaborate with Poosh. The program includes marketing and e-commerce services to support the product. The Poosh team is looking to bring awareness to a product that has already been ideated and developed but wants to hone in on brand identity and marketing. If selected the brand will launch it exclusively on the Poosh e-commerce channel. “I am thrilled that Poosh is turning two and am happy to celebrate by offering an opportunity for someone from our Poosh community to realize their entrepreneurial dreams,” said Kardashian. “We have been in business now for two years and it is in our DNA to create a dialogue and engage our community. We felt like bringing in a new business that either has not launched or is far under the radar would be a great way to continue to do that.”
Applicants will be asked to fill out a short application form and submit a two to three minute video explaining why their product should be chosen. The Poosh team will carefully select the winner based on how well it fits with their brand, how unique the product is, and what gap it fills in the market. Kardashian and the team is looking for cruelty-free and sustainable, not currently on the market (or only has been for up to 3 months), disruptive to an industry, and, of course, has profitability potential. Another important judgment criteria is to promote diversity, equality and inclusion, ensuring the opportunity is going to someone from an underserved community. “Poosh’s mission is to make this healthy lifestyle achievable by all. We want to offer an opportunity to an entrepreneur who may not have the same opportunities as others, which means weighing the options with diversity and inclusion at the crux of our criteria,” added Kardashian.
Small businesses have greatly benefited from partnering with Poosh and Kardashian hopes the platform can really catapult a deserving and underrepresented business through Project Poosh, “From our partners, we have heard how we have impacted their businesses in such positive ways and we are so happy to be able to offer entrepreneurs opportunities to grow and scale their businesses.”Founder of JENTL, Kiana Baldon, said partnering with Poosh elevated her brand immensely. “Partnering with Poosh has elevated ‘JENTL immensely by providing us with ongoing, authentic highlights and support. Their platform allowed us to be introduced to an audience that superseded our wildest dreams. Since partnering we have seen an increase in exposure, community, partnership opportunities, and sales. Our sales and our community have grown month to month. For a small business, that’s a big deal!” she exclaimed. Another small business owner, Zena Foster of Babbs, has seen her sales grow in addition to brand recognition. “Poosh has been an amazing partner! The glow-up for Zena Foster Beauty has been unreal! My growth continues to be off the charts and I give a lot of the credit to my Poosh collab. Sales increased significantly as well as brand recognition,” foster explained. “My favorite part was sponsoring the holiday mailer with my Sonic Gold Beauty Bar and seeing all of the incredible people who were able to touch their faces with my product. If you are able to be a part of the Poosh family I highly recommend you Poosh for it”
The winner of Project Poosh will receive support in the forms of social and editorial coverage, sales strategy and marketing initiatives. The partnership will most likely last six months to a year.
