Sometimes you have to get a little scrappy when building your business, and that’s exactly what Remi Jones, Talk Show Host of Remi TV, has done. Remi did not let the pandemic get in the way of her plans and managed to pivot her TV show from a live audience to recording shows from a make-shift studio.
Remi TV is the only female black-owned TV show in the state of Rhode Island. Remi TV appears on both local TV and YouTube. The program, which features a mix of local and national musical artists and entertainers, has become a “go-to” in a region where African-Americans consist of only 17 percent of Providence’s population.
At a time where very few women from diverse backgrounds are rarely given the opportunity to host, produce or operate their brand in a male-driven industry, Remi has broken down barriers with a TV show that brings positive and stimulating talk from those who are making a difference in their communities.
The goal of Remi’s show is to feature black business owners, artists, celebrities and other talent. Remi focusses on positive talk on her show, revealing the stories where people have done good in the world. She provides a safe and warm environment for her guests so that they talk about all the hard work they are doing and how they’ve given back to the community, not scandal and gossip.
Remi grew this TV show over the years and fully self-funded her show. When the pandemic hit, and Remi lost the ability to film from the studio, she didn’t let that stop her show, and she showed resiliency and pivoted to ensure her show continued. She knew her message was essential to get out in the world.
Remi wants to share her tips for inspiring other women to follow their passion and start their business:
1. Invest in yourself
Starting a business costs money, and Remi encourages entrepreneurs to make that investment. She believes that when you follow your dreams and passion, that you work hard and give it everything you’ve got, there will be a return on that investment.
2. Collaborate with others
When you approach others for a favor or to help you get your name out there, Remi advises you to approach the request like it’s a collaborative partnership. You need to think strategically and find a way for all involved to win on the outcome. You can’t just expect people to want to help you; you need to give them a compelling reason to help you.
3. Networking with others
Strong networks are a great way to get referrals and get people talking about you. But as with collaboration, networking goes both ways as well. Be eager to help others, and they will want to help you as well.
4. Never quit
The journey of an entrepreneur is filled with hard work and discouraging days. On the more challenging days, you need to devote time to self-care. Self-care means taking time away from the business and doing things that feed your soul so that you get energized and keep going. Quitting is not an option.
The bottom line is starting a new entrepreneurial journey is often not easy. There will be ups and downs, and it’s hard to fast track to success. The stories of overnight success are extremely rare.