One thing a lot of entrepreneurs share is the fear of investing in yourselves and your business once you’ve failed to see the return on investment that you were hoping for.
I GET IT.
I started my first business around six years ago as a full-time yoga instructor, I 100% invested in things ($30,000 to be exact!) where I didn’t see the return that I expected.
Today I want to share with you how I was able to continue to reinvest and see those returns come back 10 fold!
Hint: it’s because I never beat myself up about investments I made AND because I decided to let go of money guilt.
It’s normal to feel shame and guilt around money and debt because society teaches us from a very young age that the worse thing we could ever do as a human being is fuck up our money.
Here’s the thing, there’s not a single business on the planet that exists without investing monetary resources. So, as a business owner, you have got to clear that shame out and be willing to forgive yourself and learn from your decisions to move forward as a profitable and purposeful business.
How to make the right choices and investments
Where a lot of women stop and lose trust within themselves as a human being and a badass boss bitch is when they make the results of previous investments mean something about their self worth and trust in themselves.
In this marketing space, there’s a lot of talk about getting results by taking some money, throwing it on a credit card, then throwing it at your business. LOVES- Investing is not a magic pill!
Before I started this business, I invested upwards of $30,000 in things that did not produce a financial ROI. Did it suck? Fuck yes, but the reason I was able to continue and go on to create a well over Six-Figure business is becuase:
I didn’t make it mean anything about me as a human being, and I didn’t make it affect the trust that I had within myself.
I’m so grateful that I invested that money because the lesson I learned projected me to making six figures within ten months. It was hands-down the best thing I could’ve done for my business. In 2019, I invested $25,000 in coaching, and I’ve literally 6x that in income, cash only.
How?
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I made sure I was investing in the right thing. I knew what the gap was in my business, I sought out someone to support me with that gap, and I showed the fuck up for that.
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I invested out of trust, not out of fear.
With the money that I put into my previous business, there was a lot of me purchasing for the wrong reasons and a lot of me buying the wrong things. I spent money on courses and group programs when what I really needed was high-level, high-touch support. I was investing in a place of fear and not trust. I was spending from a place of “OMG if this doesn’t fix my problem, I am fucked.”
Maybe you’re doing this too?
Maybe you invested in something, a coach or group program, and you’re not seeing the ROI you were expecting or hoping for, so you conclude that there’s something wrong with you. Now, you have a huge hesitancy when it comes to investing – and it’s stopping you from moving forward and getting to where you want to go. If you’re doing all of the things and not getting the ROI, it’s because there’s a gap in your business, and it’s NOT that you are flawed or cannot be successful going forward. It’s that you need to learn how to invest in the right things.
My biggest lesson
It’s kind of weird and ironic, but spending $30,000 and getting zero financial return actually helped me to have more trust in myself. When I invested that money, it was because I bought into the marketing that told me not to trust myself and to buy a new, shiny thing instead.
With this business, I was willing to reinvest because, over time, I had developed a deep trust in myself. I deeply trusted that this business was going to take off, it was only a matter of when, and I deeply trusted that I was going to show up for this new investment and take full personal responsibility to make it fucking happen.
Now, to have a successful business, you have to be willing to take calculated risks and put things on the line when you’re making investments. But when you believe in yourself and are investing from the right place, it feels so much more anchored and secured than when you decide to invest because you feel desperate.
A good way of know where you’re deciding from is to ask yourself if you are looking at it as the thing you need to make everything better, OR are you using it as a method or tool to leverage yourself to get to the next level.
Take a look at your past investments
If you’ve made an investment that hasn’t produced the ROI you wanted, I want you to push yourself to look at the ROIs you did receive. Uncomfortable? YES. But this is THE THING that will help you move forward and 10x that investment.
List out the ROIs you’ve gained – monetary and otherwise. I want you to get really honest with yourself and look at what you’ve learned and then look at what was motivating your investment. Did you decide to invest from a place of fear and desperation or one of trust?
The next time you want to invest, ask yourself this:
“Am I willing to trust myself in this investment? Am I willing to show up for it? Does this feel like the right next step for me?”
Lean into your body and anchor into what feels true for you.
When I’m making a decision from the place of WHERE I want to be and from love and trust, it feels anchored and grounded and it’s ok if there’s a bit of fear there.
When I’m choosing to do something solely out of fear I’m deciding with my head. It feels more frantic, not solid, and there’s more back and forth between what to do.
It’s always going to be scary to make investments.
BUT…the sooner you’re able to look at your past investments and get really honest with yourself, the sooner you can learn to make decisions from a place of alignment and the SOONER you’ll start to catapult your results and blow up your bank account and bottom line- PROMISE.
If you want to hit six-figures this year, you MUST be willing to take this lesson on and believe that everything is always working for you, even when it looks like it isn’t.
And if you’re READY to integrate this lesson NOW and take back control over YOUR financial future so that you can create the financial freedom you desire (with the purpose-fuelled business to match, then you need to book in for a complimentary chat with me, like right meow.
I’m currently filling my LAST 2 spots at my current rate and once these spots are gone, my pricing is going up and it’s waitlist only from June 2020 forward.
Loves, THIS is the HOW. THIS is the next step to take if you’re ready to anchor into the belief that you can never fuck up a decision, you get to make decisions from a place of where you want to be and this is HOW you get to create unshakable trust in yourself and your business (and quite frankly HOW you make bank)!
I can’t wait to meet you and share with you what’s possible for you in your business this year!!
