Selling can bring up a lot of feelings in people. Most business owners would never have started their business if they had realized how much selling is involved. For some, selling may feel sleazy, icky or just plain gross. Others love it. And most introverts lose sleep over it.
Ryann Dowdy
Jessica Kroll
But Ryann Dowdy, co-founder of Social Sellers Academy and the host of the Daily Sales on Demand for CEOs podcast, argues that selling doesn’t need to feel bad, and in fact, if it does, you are doing it all wrong.
With social media being such a powerful media to build new relationships and generate leads, a new concept has entered the sales scene: social selling.
Social selling is leveraging social media as our primary connection tool. It is starting conversations and creating new business relationships on social media platforms. Social selling has been especially useful during the pandemic as most face-to-face gatherings were shut down and business still needs to be generated. It is a great way to connect with other like-minded business owners and build connections.
Social Sellers Academy offers a suite of three services: they offer training for your salespeople in their group program, they recruit salespeople for you, and they offer a done-for-you lead generation service.
Social Sellers Academy is happy to help you with your social selling needs, however before you jump into the world of selling, they recommend that your business be ready for it.
Here are the signs that your business is ready for social selling:
You know who your ideal client is
Understanding the type of client that you want to work with is an essential part in attracting those clients. The online world is filled with a lot of noise and to cut through the noise you need to show why you are different and attract those who you want to work with. Being clear on who you are speaking to is key to attracting them.
You have offers that are selling
You need to have an offer that has been proven that people want to buy, and you need to prove that it will sell before you invest the time and money into promoting and selling it. No matter how great you feel your offer is, your audience needs to resonate with it and want to take you up on your offer.
Have confidence in your offers
You can’t sell offers that you don’t feel completely comfortable with yourself. Potential clients will feel the uncertainty that you present your offer with, so ensure that you are presenting it with confidence, and you know this is an offer that they would miss out on if they didn’t sign up immediately.
Lead tracking system
An organized lead tracking system is helpful to track the data and keep records on the relationships you are building. When you track who you have talked to and keep reminders of conversations that you’ve had, this prevents you from approaching someone again and creating hard feelings that you didn’t remember them or the conversation and prevents them from finding you annoying.
The bottom line is that sales are an essential part of business. Even the best ideas can fail if you are not selling it. Lead generation is what keeps your sales funnel going and getting cash in the door is what keeps your cash flow levels replenished.
