The Future Of Podcasts: Business Growth Strategies

By: Kate Yedi

Podcasts have grown tremendously since the last lockdown. It served as a way of keeping up with the newest as well as being entertained at a time when everybody was straddling housekeeping and working from home, and for some organizations, they even served as a corporate growth strategy.

The industry’s spending binge is a solid indicator of how large podcasts are poised to become global. Another factor is the large selection of genres available. There is something for everyone, from news and debate shows to a wide range of audiobooks and personality seminars.

According to Forbes, business podcasts are getting increasingly popular, and Eric Jones’ “Sales Intersection,” one of the top-20 podcasts in the nation, is one such intriguing podcast.

Jones doesn’t attribute his success solely to his own efforts; he realizes an enormous component is due to the powerhouse guests he’s had that he still considers mentors. Guests like Melinda Emerson, Jill Konrath, Viveka von Rosen, Dale Dupree, Morgan Ingram, John Barrows, Steve Richard, and Kasey Jones.

The listening proclivity.

Podcasts, unlike written or visual information, are perfect to listen to while exercising, during your morning ride to work, while vacuuming, and pretty much any other time a listener wants. They are also now more easily accessible than at any time in the past.

When a company decides to start its podcast to talk about what it does, its services, or its principles, it comes off as a powerful commercial tactic that is also highly beneficial to the listeners.

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Deeper connect with listeners.

The listener demography is increasing in tandem with the variety of podcast content, and this trend is expected to continue in 2021. Podcast listeners are fully involved in the information available today, ranging from young teenagers to seniors, and spanning genders, ethnicities, and occupations.

Podcasts are listened to by 52% of all people using the Internet between the ages of 16 and 64. While podcasting is now a fluid sector, one thing appears certain: Audio will remain popular even after 2021.

It goes without saying that words on a web page cannot engage an audience as well as a voice can. That voice fosters trust, which in turn leads to the sale of a product or service.

Brand loyalty and meaning through podcasts.

Starting a podcast as a business is a great way to capitalize on this and cater to your potential customers.

“Sales Intersection” began because Jones decided he didn’t want the words “sales representative” on his tombstone. More impact, purpose, and passion will be part of his legacy.

Podcasting as a business expansion method gives you the ability to communicate with your target audience on a more personal scale. You can keep your audience updated and engaged, and most significantly, you can leave them feeling a part of your company. Real-time engagement allows viewers to feel as though they are being seen and are a part of the stream, as well as demonstrating that you are a trustworthy business. Jones asks:

Isn’t it odd that the sales profession draws the most colorful characters but is evaluated using the most binary method?

Jones enables salespeople to embrace and exploit their colors through his podcast and company, Sales is Evolving. As a result, they outperform the black-and-white quota paradigm. He also assists customers in adapting to the ever-changing environment of sales, with a current focus on how to use video and podcasts most effectively for personal branding, marketing, and sales.

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The emergence of live streaming.

Given the COVID-19 scenario, live streaming of podcasting events has grown in popularity in recent years and will continue to do so in 2021. As digital participation becomes the new reality, it not only brings together presenters, audiences, and marketers, but also provides opportunities for money generation, as platforms can charge listeners for admittance.

Roughly one-third of the people of the US are listening to at least one podcast per month. Using a live stream to distribute content can help you spread the word about your services. It enables prospective customers to explore and appreciate it at their convenience without having to disclose personal information.

Podcast monetization.

Podcasting is a newer medium that can allow your business to reach a wider audience. People inherently appreciate content that is easily accessible, and they seek out convenient ways to do so. Podcasts may and do appear in search engine results, making it even easier for your customers to find you.

Consider each podcast or streaming service as a search engine. When a user searches for information on a topic on Spotify or Apple Podcasts, their clicks and follows increase your rank, which leads to podcast monetization. Having your podcast is, therefore, a win-win situation for business owners.

[Related: Cultivate These Five Mindsets to Become Your Community’s Go-to Expert]

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Kate Yedi helps people craft compelling stories to build great personal brand image and elevate their authority online.