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The One Who Changed Everything For It’s A 10 Haircare Founder Carolyn Aronson


Carolyn Aronson is the founder and CEO of It’s A 10 Haircare, a beauty company that does nearly a half a billion dollars in sales every year—and helped inspire the name of her mega-yacht, “She’s A 10.” But Aronson hasn’t always been among the 1%—and there is one person, more than anyone else, whom Aronson credits for her business success.

While it’s true that entrepreneurship takes a village, it’s also true that one person can alter the course of a founder’s trajectory: One investor, one customer, one mentor, even, can change everything for someone else. Through “The One,” a new video series from Forbes, we’re going to discover “the ones” behind some of the country’s most successful and powerful women. Carolyn Aronson kicks off our first episode.

“I was a poor starving hairdresser that was trying to just take the little bit of money I had and live off of it,” she told us of the person who changed everything for her. “And he sat me down, showed me how to do my own taxes… he really showed me how to be my own little business at a very, very young age.”

These skills proved invaluable for Aronson as she moved from employee and hairdresser to salon shop owner to, eventually, founder of her own brand. “I’m an independently owned company, I’m a self funded company, with an extremely solid foundation,” she says. “I use the tools that he taught me every single day.”

Who is she talking about? Click through here, or watch the video below, to find out. And be sure to tune in next week for our next episode of “The One.”

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Maggie McGrath is an associate editor at Forbes and the editor of ForbesWomen, the Forbes vertical dedicated to covering all angles of female entrepreneurship. She loves

Maggie McGrath is an associate editor at Forbes and the editor of ForbesWomen, the Forbes vertical dedicated to covering all angles of female entrepreneurship. She loves a good Forbes list, having edited the 30 Under 30 Food & Drink and Hollywood lists, the Just 100, and the World’s Most Powerful Women. She’s worked at Forbes since 2013 and in that time has written on everything from the student debt crisis to Triple Crown-contending (and winning) horses. Before coming to Forbes, Maggie worked with TODAY show financial editor Jean Chatzky.





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