Influencers Key Into Those Burning Pains
Think about some of the burning pains your customers are waking up to every day, and what are some of their objections to working with you. Then what you do is key into that, then you create an email around that pain or objection, telling a story that focuses on that pain or that objection.
Write your email or post around your feelings when you first had that experience, and then all of a sudden you’ll find yourself starting to build trust, authority, and credibility. It’s unbelievable in helping to convert people.
Influencers are People of Authority
If you don’t have authority, people won’t look you up, they won’t enrol and become a lead.
If you can’t get people to enrol, then you won’t create transformation.
You don’t want to be that person.
Neither do you need to be jealous about what other people do in the World. The truth is, that if everybody’s doing what they need to really well, then we are moving the World forward. And there’s so much power in that. Own the power that what you do counts. Own the power that what you do Helps One Person each day.
Use Mainstream Media To Give You That Instant Authority
Here’s an anecdote. In fact it’s more than that because as mainstream media consumers we’ve all done this.
Let’s say you’re looking for a life coach. And you get two referrals from a friend. So the first thing you’re going to do is Google them. They’re both really strong referrals. Both their websites are both sparkly and they both charge the same with great results.
One referral is featured in Forbes and on T.V. talking about how they personally deal with imposter syndrome, and you think to yourself “Oh. I deal with imposter syndrome” (which, by the way, is a real problem with women entrepreneurs.) And then you look further and see her on a morning show talking about morning routines.
The second referral also looks great, has over 100,000 Instagram followers but is not featured in the mainstream media.
The second referral has no authority in the mainstream media, they’re never featured anywhere and there’s no T.V. about them.
Influencer Authority and Trust Go Hand-In-Hand
Who do you trust the most? Most likely it will be the first referral, the one who tells stories you can relate to in the mainstream media.
Borrow trust from a credible source. You will find that having a mainstream media presence will provide you many more leads. It’s just the way people’s brains work.
The only thing that can verify you as the trusted expert is mainstream media. They give you the authority.
That’s just how influencer marketing works.
