Scalability is such a buzzword.
What does it mean to you? Making more money, hiring a team, raising your prices, passive products, having a big product suite, paid advertising, sales, funnels?
Many people think scaling an online business revolves around simple marketing strategies and tactics. The truth is that scaling an online business is not necessarily about strategies or tactics.
If you think scalability is important but you don’t actually know what it means, you’re going to run into issues! You could end up overcomplicating your business, running a business that you don’t enjoy, or feeling frustrated.
