Are you curious about the new invite-only social app, Clubhouse? If so, here is everything you need to know about what is Clubhouse and how to get started with it today.
What is the Clubhouse social app?
Clubhouse is an audio-based social media app that lets people share stories, chat in real-time, and collaborate using their voices, without the need for any additional equipment.
In a nutshell, you can join and leave various chats on different subjects, similar to following a live podcast. You can choose to be a listener only or share your own thoughts and opinions. Clubhouse makes social media feel less media-like and more what it was supposed to be in the first place – social.
However, what really sets Clubhouse apart from other similar platforms is its exclusivity. While we used to measure the social media app’s success by the volume of active users, Clubhouse has turned that perception upside down. The limited invitations have contributed to its success and only increased its appeal among business elites and celebrities.
Who uses Clubhouse?
Clubhouse is incredibly popular among celebrities. If you float around the app, you might hear people like Drake, Oprah, Chris Rock, Kevin Hart, and Ashton Kutcher. They might even host their own chats.
In a way, that’s a part of Cubhouse’s unique appeal. You get an opportunity to not only hear, but participate, in unvarnished conversations with influential and famous people.
Aside from celebrities, the app is focused on other people that are considered to be elite clientele. After its launch in 2020, the app became Silicon Valley’s social hot spot and a certain status symbol among business elites and entrepreneurs.
However, the app is growing: at the start of December 2020, it had a little over 3,500 members worldwide, which has grown to over 600,000 users. Yet, mere mortals still can’t get on, as the app remains in private beta mode.
Why join Clubhouse?
While social media platforms can come and go, Clubhouse is turning social media marketing on its head.
Here are several reasons why Clubhouse may be “the next big thing” in the social media world:
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The main focus is on engaging conversations, rather than produced visual content.
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The app offers the ability to connect with professionals outside of your niche or industry.
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Clubhouse offers unique spontaneous rooms filled with real-time conversations on a variety of topics.
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Clubhouse users tend to be protective and loyal, meaning they are very selective about who they invite to join the app.
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Clubhouse is finally bringing audio into social media, rather than visual and written content as used by other social platforms.
Above all, Clubhouse may present the beginning of a new era in social media marketing. By staying on top of the new digital marketing trends and completing our Clubhouse crash course, you can learn what is Clubhouse and how to attract and convert your followers into paying customers.
