And unlike the IG algorithm, your email subscribers will DEFINITELY see your email come in.
There are different ways you can grow your email list such as promoting your freebie or lead magnet. You would have to really know what your ideal clients’s biggest struggle is to know what kind of freebie you are going to create and promote – this is a great investment of time upfront but the growth that comes after is worth it. You can do paid ads and play around with what you think will work with your audience and pay a minimal amount but this is like shooting darts with a blindfold on and it doesn’t guarantee results.
3 reasons why Pinterest should be your new marketing BFF for growing your email list:
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People are already searching for your content on Pinterest which means targeted and qualified email subscribers. You already have an idea of who your ideal clients are and with Pinterest, you have millions of people who already know who and what they are looking for. It’s a win-win situation!
For example, if you’re a wedding photographer, your ideal clients (brides) are searching for wedding inspiration, ideas, and tips on Pinterest.
If you’re a business coach, your ideal clients are searching for mindset hacks, business tips, and strategies on Pinterest.
If you’re a web and brand designer, your ideal clients are searching for website inspiration, color palettes, and mood boards on Pinterest.
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Pinterest has a track record of bringing in site traffic, blog readers, and skyrocketing people’s email list. Ask any modern day blogger how much of their site traffic comes from Pinterest and they’ll tell you. I’ve personally grown my email list to over 3,000 with Pinterest marketing. Imagine growing your email list with people who actually WANT to hear from you.
Your clients and customers are using Pinterest. So as a business owner, you should too. Marketing pro tip: Hang out where they’re hanging out. As long as your content is targeted to your niche, Pinterest will help bring eyes to your content and help build your email list.
